Tracking Digital Marketing Influencers with Referex App.

Let’s start by defining what digital marketing is and who is a digital marketing influencer.

What is digital marketing?

Digital marketing is a form of marketing that is based on the Internet and digital technologies such as PCs, mobile phones, and any other digital form of media platforms to promote a product or service.

Who is a “digital” marketing influencer?

By standard influencer marketing is a form of marketing where an individual has got sizeable attention from a group of certain people and can ably lead them to the desired goal just because they believe his or her recommendation.

When we have this kind of influencer in a digital market, say social media marketing which is reliant on endorsements or recommendations and product mentions. Any individual that has a dedicated following within their topic of discussion is known as a social media influencer.

How do you keep track of influencers?

There are several ways influencers can be tracked, being that we are in the digital marketing space influencers can now be tracked by the social data collected from the various social media platforms that they are on .i.e number of retweets, likes, shares, or even views basing on the target of your given campaign.

Social media data tracking really works for campaign owners that were chasing brand awareness as their main goal for example event organizers. However, with this kind of marketing, it is difficult to put a pin on the sales conversion generated from a given influencer, especially in e-commerce.

One of the simplest and most effective ways to track and measure influencer marketing campaigns is to have a unique coupon code for every influencer to use for each campaign which you then can audit at the end of each campaign or after a given interval say every 14 days.